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CBS Walks a Tightrope as It Tries to... (viewed 21 times)
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CBS Walks a Tightrope as It Tries to Make Kimbo Slice a Star
by Michael David Smith - AOL.com, 5/20/08
CBS is walking a tightrope as it attempts to promote its most important mixed martial arts fighter, Kevin "Kimbo Slice" Ferguson. Most people who know who Slice is know him from his backyard brawls on YouTube. Attracting those people is a crucial part of making next week's EliteXC MMA show a success, but so is attracting advertisers who would be turned off by that element. <<Full Story>>
by Michael David Smith - AOL.com, 5/20/08
CBS is walking a tightrope as it attempts to promote its most important mixed martial arts fighter, Kevin "Kimbo Slice" Ferguson. Most people who know who Slice is know him from his backyard brawls on YouTube. Attracting those people is a crucial part of making next week's EliteXC MMA show a success, but so is attracting advertisers who would be turned off by that element. <<Full Story>>